How to Launch Web Software
I keep coming back to Aaron Swartz's thought piece about how to launch Web software.
The dialog in the comments below the post contains as much valid insight as the post itself.
The general, logical, consensus from the discussion is:
- Invitation only soft launches are good from an engineering perspective. They let you test your product in a friendly environment and help you ensure that it's stable and ready for the big time.
- When your product is ready for the big time, then you can do a Hollywood style launch that builds up a bunch of buzz and gets people excited.